Burton Makes Major Change in Sales Structure

We talk with President John Lacy about why Burton is eliminating independent sales reps and what structure will replace it, how the financial year turned out and about changes to Burton's Melrose store in LA.
Published: April 16, 2018

Burton announced a major structural change for its Americas region today. Namely, the company will no longer be using independent sales organizations in the U.S., a format it has operated with for decades.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series