Seager’s Co-Founder Mattson Smith on 32% Wholesale Growth, a new WSL Partnership and What’s Next
Seager co-CEO Mattson Smith breaks down the wholesale growth behind a strong Q2, a new WSL partnership, and…
News August 11, 2026
Latest In: Surf
A Divided Economy, Real Tariff Refunds and the AI Edge: RSM’s Read on 2026
The economy looks fine on paper, until you ask which income bracket you're in. RSM's economists, trade advisors…
News August 10, 2026
Mike Wallace Joins Atlantic Park Surf as VP of Sales
Mike Wallace, a 25-year surf industry veteran and former Roark Global Marketing Director, has joined Atlantic Park Surf…
News August 5, 2026
2026 US Open of Surfing: Solid Swell, Big Activations and Bigger Honors
Surf brands turned out in force with athlete signings, appearances and parties, while Jack's Surfboards and Huntington Surf…
News August 4, 2026
La Jolla Group to Exit O’Neill License to Focus on Its Operating Platform
La Jolla Group is walking away from one of surf's most storied brands to bet on a different…
News July 29, 2026
Why Stab Keeps Winning in Surf Media
Two decades after its founding, Stab has managed to outlast many of its competitors and continues to push…
Executive Edition July 27, 2026
Free People and Rusty Team Up on a Retro Surf Capsule, Riding Surfing’s Y2K Wave
Free People and Rusty have teamed up on a 12-piece capsule built around vintage boardshorts, swimwear and easy…
News July 24, 2026
KMD Brands Issues Trading Update on Rip Curl, Oboz and Manufacturing Facility Divestiture
KMD Brands issued a July 22 trading update on Rip Curl, Oboz and its planned sale of a…
News July 23, 2026
Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
Accepting SIMA's Waterman of the Year award, Lost Surfboards founder Matt Biolos looked back on four decades in…
News July 21, 2026
Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The…
News July 20, 2026
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos…
News July 14, 2026
