Backcountry CEO on Go Forward Strategy

We had a very informative talk with Backcountry CEO Melanie Cox about how many stores the online retailer plans to open annually, how they are changing the private label strategy, and about business trends overall. "We’re actually a much larger business than people realize," she said.
Published: February 17, 2022

We had a very informative talk with Backcountry CEO Melanie Cox, who took over leadership of the online retailer in June 2020.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series