ThirtyTwo Celebrates 15 Years of Boot Camp

When it was launched, ThirtyTwo’s Boot Camp, gave retailers a chance to ride next year’s product before they order it, and give feedback directly to the designers. 

Published: January 20, 2017 Press Release

The top retailers have been attending ThirtyTwo® Boot Camp since it started in 2003 at Brighton Resort, Utah. ThirtyTwo®’s Boot Camp was truly unique when it was launched fifteen years ago, it gave retailers a chance to ride next year’s product before they order it, and give feedback directly to the designers.  In addition to the product testing, the snowboarding experiences and shenanigans made ThirtyTwo® Boot Camp truly unforgettable!

HISTORY OF THIRTYTWO BOOT CAMP
Held in the following locations, ThirtyTwo® Boot Camp had more than 1,500 retailer and media visits:
•    ThirtyTwo® Boot Camp 1 in 2003 – Brighton, UT
•    ThirtyTwo® Boot Camp 2 in 2004 – Alpine Meadows, CA  
•    ThirtyTwo® Boot Camp 3 in 2005 – Canyons, Utah
•    ThirtyTwo® Boot Camp 4 in 2006 – Northstar, CA
•    ThirtyTwo® Boot Camp 5 in 2007 – Brighton, UT
•    ThirtyTwo® Boot Camp 6 in 2008 – Canyons, UT
•    ThirtyTwo® Boot Camp 7 in 2009 – Tamarack Resort, ID
•    ThirtyTwo® Boot Camp 8 in 2010 – Big Sky Resort, MT
•    ThirtyTwo® Boot Camp 9 in 2011 – Mammoth Mountain, CA
•    ThirtyTwo® Boot Camp 10 in 2012 – Brighton, Utah
•    ThirtyTwo® Boot Camp 11 in 2013 – Mt. Hood Meadows, OR
•    ThirtyTwo® Boot Camp 12 in 2014 – Austria
•    ThirtyTwo® Boot Camp 13 in 2015 – Brighton, UT
•    ThirtyTwo® Boot Camp 14 in 2016 – Telluride, CO
•    ThirtyTwo® Boot Camp 15 in 2017 – Woodward Copper, CO  

Check out ThirtyTwo®’s Instagram @ThirtyTwo to see just what went down at ThirtyTwo® Boot Camp 15!

About ThirtyTwo:

Established in 1995, ThirtyTwo® was created by snowboarders for snowboarders.  Rider-owned and privately held since day one, ThirtyTwo® has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives.  All ThirtyTwo® products have been tested and approved by the best snowboarders in the world.  For additional information, visit thirtytwo.com.

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