Naude announces new brand names

Paul Naude announces the names for his new apparel and sunglass brands.
Published: November 6, 2013

Press Release:

Introducing Stokehouse Unlimited

Irvine, CA (November 07, 2013)— Through his newly-formed company Stokehouse Unlimited, surf industry executive, Paul Naude, has announced the brand names for two companies that will launch March 2014.

VISSLA is a modern surf apparel company.  Representing creative freedom, a forward-thinking philosophy, and a generation of creators and innovators, we embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This is a surf-everything and ride-anything mentality.

For more brand information visit:
vissla.com

D’BLANC is a premium eyewear and accessory brand.  Chaos meets culture where fashion meets revolution. Our focus is to create quality Italian-made eyewear that defines a feeling. Ain’t no time for indecision. This is about now.

For more brand information visit: dblanc.com

“The intention of this business is to make some great product and have a lot of fun doing it. We’ll also surf… a lot. After all, that’s why we’re here.” said, Paul Naude, CEO & Founder, Stokehouse Unlimited.  

We have talked to Paul several times about his new brand strategy, and about his departure from Billabong.

Here are links to our previous stories:

Paul Naude shares his next move

More details about Paul Naude’s new brand

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series