Altra President Jen McLaren Shares Go-Forward Plan

The Altra leader shared the brand’s annual revenue, the running category Altra will target next, and the wholesale strategy at VF Corp.'s Investor Day earlier this month.

Published: March 25, 2025By Kate Robertson

Altra Running President Jen McLaren presented at VF Corp.'s Investor Day on March 6. Photo courtesy of VF Corp.

Altra Running consumers are avid runners and are fiercely loyal to the brand, but overall brand awareness is still low, according to Jen McLaren, global brand president, who took the helm in April 2023.

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Posted in: Executive Edition

Tagged with: Altra, Jen McLaren, VF Corp.