Columbia Plans to Take Share During Tariff Turmoil, Will Hold 2025 Prices Steady

While the company expects to incur an additional $40 million to $45 million in costs due to tariffs this year, CEO Tim Boyle sees opportunity as smaller competitors with exposure to China face steep challenges.
Published: May 1, 2025

Columbia Sportswear plans to use its “fortress balance sheet” and democratically priced namesake brand to gain market share during the expected turbulence to come given the new tariff-impacted environment.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series