Dakine Makes Play to Grow Beyond Core with New Categories, Retail Relationships

At the same time, the brand has ramped up its commitment to surf and snow marketing and the specialty channel while looking to widen its reach beyond it.
Published: March 25, 2025

Since Marquee Brands acquired Dakine in 2018 and moved it to a licensing model, the surf and snow equipment brand hasn’t expanded into a bunch of random categories in countries around the world.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series