Latest Executive Edition

Adobe photo of Columbia store.

Columbia Plans to Take Share During Tariff Turmoil, Will Hold 2025 Prices Steady

While the company expects to incur an additional $40 million to $45 million in costs due to tariffs…

Executive Edition May 1, 2025
Solo Brands Solo Stove

Solo Brands Outlines Survival Challenges in Annual Report

Tariffs, a heavy debt load, and declining sales are a few of the many issues impacting the company…

Executive Edition May 1, 2025
Neil Fiske Black Diamond

Black Diamond President on Raising Prices, Tariffs Strategies, and Managing Through Turbulence

An interview with President Neil Fiske about the assumptions behind Black Diamond’s pricing strategy, how the brand is…

Executive Edition April 25, 2025
Liberated Brands Bankruptcy graphic

Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court

SESO listened to the court hearing today and we have details about the buyers and sale price, if…

Executive Edition April 24, 2025
Bison Coolers Team

Cooler Companies Wrestle with Cooling Sales, Tariffs, and Innovation

Three companies have ceased operations or stopped making coolers in the wake of the COVID boom. SESO takes…

Executive Edition April 23, 2025
Chinese port

Delivery of Fall Goods Grows Murky with Tariff Standoff

Brands are pausing shipments from China hoping the tariff dispute will be resolved as they scramble to remerchandise…

Executive Edition April 18, 2025
Katin, Outerknown, Florence

Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves

Hansen's, one of the highest-volume shops in the surf industry, does not often make big adjustments to its…

Executive Edition April 14, 2025
Default Image

“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings

Leaders at TravisMathew, C3 Worldwide, I-SEA, RVCA, Katin, Mervin Manufacturing, Seager and more share how they are navigating…

Executive Edition April 10, 2025
Inside a remodeled Journeys store. Photo courtesy of Journeys.

The Evolution of Journeys Under New President Andy Gray

In an interview with SESO, Gray describes how the large footwear account is evolving its merchandising, approach to…

Executive Edition April 2, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series