Vans Gets Back to its Roots in Reinvention

President Kevin Bailey and Chief Product and Merchandising Officer Marissa Pardini on bolstering the brand’s heritage in action sports, new product, and brick-and-mortar tests.
Published: May 16, 2023

Kari Hamanaka can be reached at kari@shop-eat-surf-outdoor.com. 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series