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Oneturn_Antoine Lanusse_Joost Grootswagers

Volcom Veterans Share Plans for European Business

SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over…

News May 14, 2025
Simon Waters Revelyst

Revelyst Brands to Venture into Celebrity Collabs, Toys, Snacks, Publishing

On the heels of its sold-out Fox Racing and rapper Travis Scott collab, Simms Fishing, Bushnell Golf, and…

News May 14, 2025
US_China_Trade_tariffs

New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups

Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…

News May 13, 2025
Natural Selection Tour

Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?

At a time when some of the industry’s biggest brands have struggled to thrive even before tariff turmoil,…

Executive Edition May 12, 2025
Keen_HariPerumal

Keen COO Talks Tariff Pricing, Zero China Exposure, and More

Keen Chief Operating Officer Hari Perumal explains why – and how – the brand will keep prices steady…

Executive Edition May 12, 2025
SurfShopDayCollage

Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture

Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.

News May 9, 2025
Young Leaders to Watch

Wanted: Young Leaders to Watch Submissions

We are looking for team members who are 40 years old or younger and are making a positive…

News May 9, 2025
Yeti_Drinkware

Tariffs to Strain Yeti Inventory in 2025; Some New Products to Debut Outside of U.S., Others Delayed

Recent tariff increases to as high as 145% on products from China will put a strain on the…

News May 8, 2025
Mary Beth Laughton REI CEO

REI CEO Addresses Co-op’s Challenges and Opportunities at Annual Meeting; Members Reject Board Picks

Tariffs, public lands threats, labor disputes, and ongoing financial challenges are just some of the issues Laughton addressed…

News May 8, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series