Press Release:
ALISO VIEJO, Calif. (July 20, 2010) – Registration is now open for Athlete Management Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA) with support from Wasserman Media Group. The event will be held on Wednesday, August 18, 2010, at the Ocean Institute in Dana Point, Calif., beginning with a group breakfast at 8:30 a.m. and concluding at noon.
“On behalf of the Board of Directors and the SIMA Education Committee, we are proud to present our first Athlete Management Boot Camp,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “Athlete management is not only a crucial component to the surf industry, but one that is ever-changing and evolving as our sport, athletes and lifestyle continue to grow in the mainstream spotlight. At Athlete Management Boot Camp you’ll hear from some of our industry’s own experts, as well as from the preeminent managers and agents in the athlete management category, and learn best practices for managing athletes today, getting the most out of your signed athlete, what surf brands can learn from more mainstream athlete management, and more.”
The schedule for the day is as follows:
Endemic vs. Non-Endemic Sponsorship
With non-endemics spending mega-money on action sports athletes, how do endemic brands compete, maintain leadership, and get the best out of their athlete relationships without being overshadowed? What is the right age to make the leap to mainstream? This panel will address these timely issues and more.
Moderator: Doug Palladini / SIMA President
Panelists:
Steve Astephen / Principal of Management and Founder, Wasserman Media Group
Pat O’Connell / Athlete and Vice President of Sports Marketing, Hurley
Mark Price / Industry Veteran and CEO, Firewire Surfboards
Graham Stapelberg / Vice President of Marketing, Billabong USA
The New Anatomy of an Endorsement Contract and Hot Button Issues in Athlete Management
Benefit from a quick tune-up on the do’s and don’ts of endorsement contracts and new trends being seen in athlete endorsements, as well as get the inside view on hot button issues facing athletes and their managers today including: how the consolidation of the industry affects athletes; the role of non-endemic sponsorships with top-level athletes; the role of the manager today; what makes a marketable athlete, and why pro athletes go broke.
Presented by: Greg Weisman / Partner, Silver & Freedman
The Proper Care and Feeding of the Agent, Athlete and Team Manager Relationship
Get your questions ready, as attendees will be able to ask questions of this panel of top athlete managers. Ask and learn how to get the most out of an athlete management/brand relationship, popular myths and misconceptions, and more.
Moderator: Sean Smith / Executive Director, SIMA
Panelists:
Susan Izzo / Founder and CEO, Mosaic Sports Marketing
Blair Marlin / Director of Surf, Wasserman Media Group
Bobby Nichols / McClellan Nichols Sports Syndicate
Registration for Athlete Management Boot Camp is now open and the deadline to register is August 6, 2010. Registration materials can be found at www.sima.com/bootcamp.aspx. Pricing is $175 for SIMA members and $275 for non-SIMA members, and includes breakfast and three seminar sessions. Space is limited and on a first-come-first-served basis, with first priority given to SIMA members. There will be no refunds after August 6, 2010. For questions please contact Shannon Park, SIMA Event Manager, at shannon@sima.com or 949.366.1164 x2.
In its third year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations. The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. All levels of employees from any department who would benefit from the educational seminars and industry networking time are encouraged to attend. Visit www.sima.com for more information on upcoming 2010 Boot Camps and registration materials as they become available.
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 21 years, SIMA’s Environmental Fund has raised more than $5.4 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. For more information on SIMA, please visit www.sima.com. Follow us at Twitter.com/SIMA_SURF.
