Press Release:
SOLE TECHNOLOGY EMBARKS ON EXPANSION INTO MAINLAND CHINA AND MACAU
Brands Etnies, Emerica and Altamont Will Now Be Available Exclusively at I.T Limited
Double-Park Retail Locations
LAKE FOREST, CA. (March 1, 2012) – Sole Technology, an innovator in the action sports industry, continues to expand its global reach through its partnership with I.T Limited, a well-established trendsetter in the Greater China retail fashion market. Starting in 2012, I.T’s double-park stores will be Sole Technology’s exclusive retail channel throughout mainland China, Macau and Hong Kong for its Etnies, Emerica and Altamont brands.
The I.T group is on the forefront of global emerging trends in street wear with expertise in building brands among young consumers, making the Hong Kong-based company the best partner for Sole Technology and its brands’ international growth. Through the partnership, Sole Technology will have the opportunity to expand its reach as I.T continues to open new double-park retail stores in China.
“We’re very excited to be expanding our brands into the dynamic Chinese market,” said Pierre-Andre Senizergues, founder and CEO of Sole Technology. “We’ve had the privilege of working with I.T/double-park for many years in Hong Kong and they are the perfect partner to represent our brands as we grow into new territories.”
I.T has created a strong brand portfolio of highly respected, premium labels ranging from luxury to cutting-edge action sports and fashion brands, including Comme des Garcons, Givenchy, A Bathing Ape®, Obey and Freshjive. The I.T group has more than 400 retail locations in its network of directly operated and franchised stores. Through a joint venture deal with Galeries Lafayette, one of France’s biggest retail chains, I.T will bring the French company into Asia for the first time by opening 10 to 15 Galeries Lafayette department stores starting in 2013.
By the end of 2012, I.T plans to carry Sole Technology’s brands throughout all 27 double-park stores in Hong Kong, mainland China and Macau.
Sole Technology’s globally recognized action sports footwear and apparel is available in more than 70 countries worldwide. Additional information about Sole Technology and its brands can be found at www.soletechnology.com.
About Sole Technology
Sole Technology, Inc. is the creator of Etnies, Emerica, ThirtyTwo, Altamont and the Sole Technology Institute (STI). Sole Technology is the global supplier of its brands, which are responsible for many of the incredible innovations that have become staples of action sports. As a true industry leader, the company created the STI, the world’s first and only biomechanics research organization, to test and develop new technologies to make the highest performing skateboard footwear. Sole Technology is headquartered in Lake Forest, Calif. with offices worldwide in China, United Kingdom, Spain, the Netherlands, Denmark, Germany and European operations based in Amsterdam, Holland.
For more information on Sole Technology’s footwear and apparel brands visit soletechnology.com.
