Press release:
Santa Clara, CA, Feb 6 2012 Store owners, managers and buyers from over 100 outdoor retail businesses representing over 400 retail doors voted on the most innovative and engaging marketing campaigns in this year’s Outdoor Industry Awards presented by Outdoor USA Magazine.
“There are several awards in the outdoor industry, but none of them provide a simple mechanism for retailers to judge the most useful marketing programs that contribute to their own success,” says Raimondo Forlin, Publisher of Outdoor USA Magazine. “We believe that the outdoor specialty channel is an invaluable asset to the industry as a whole, and in developing the Outdoor Industry Awards, we established a way for the retailers’ voice to be heard.”
The official 2012 Outdoor Industry Awards winners were recognized at the Outdoor Retailer
Winter Market trade show in Salt Lake City, Utah this past January.
The winners of the 2012 Outdoor Industry Awards are:
Best Print Advertising Campaign
The North Face / Summit Series Campaign
Agency: Factory Design Labs
Best Digital Campaign
Smartwool / Fanalog
Agency: Backbone Media
Best Point of Purchase (POP) Material
Keen / Recess is Back
Agency: North
Best Retail Co-marketing Program
Camelbak / Whole Earth Provisions Hydration Promotion for Austin City Limits
Agency: In-house
Best Cause Project
The North Face / Explore Your Parks Campaign
Agency: Good Solutions Group
To view the full list of nominees, visit odrmag.com/awards.
Specialty retailers interested in becoming a member of the 2013 voting assembly can contact
Outdoor USA Magazine at awards@odrmag.com
The submission period for the 2013 Outdoor Industry Awards will begin August 15, 2013.
About The Outdoor Industry Awards presented by Outdoor USA Magazine:
The Outdoor Industry Awards presented by Outdoor USA Magazine is an event that gives
recognition to those companies and brands that excel in the design and implementation of
innovative marketing and communications programs for the benefit of outdoor specialty retailers.
Companies submit their best candidate programs belonging to each award category. From this
pool, the Outdoor USA editorial team votes to establish nominees and outdoor specialty retailers
vote to determine the winners of the award.
About Outdoor USA Magazine:
Utilizing the authority of print, the consistency of electronic newsletters and the on-demand
convenience of the web, Outdoor USA Magazine has won the ear of influential industry players
on all levels—from specialty retailers to brand executives—by offering a comprehensive view of
the industry landscape that is easily accessible. Outdoor USA Magazine is the only monthly print
outdoor trade publication, providing a constant source of relevant information throughout the year.
