Sasha Dietschi-Cooper, Burton’s SVP of North American Sales, is departing to join California-based yoga lifestyle brand prAna, now owned by Columbia Sportswear.
Sasha has been a key member of the internal Burton sales management team in Vermont for five years, and prior to that, was the lead independent sales rep for Burton in the Pacific Northwest.
Burton confirmed Sasha’s departure this morning, and provided this statement from CEO Mike Rees.
“Sasha has been with the Burton family for many years and we appreciate everything he’s contributed,” Mike said. “We wish him and his family the best of luck as they embark on their next adventure.”
