Editor’s note: Pacho Bedoya was formerly at Oakley. He will report to Sasha Dietschi-Cooper, VP of Sales.
Press Release:
prAna Announces Appointment of Pacho Bedoya as Director of International Sales
Industry Veteran Brings Extensive International Sales Leadership Experience
CARLSBAD, Calif.–(BUSINESS WIRE)–
prAna, a rapidly growing lifestyle apparel brand positioned at the intersection of today’s healthy, active lifestyles and socially conscious consumerism, announced today the appointment of Pacho Bedoya as director of international sales, effective February 2, 2015.
In his new role, Bedoya will be responsible for developing, expanding and managing prAna’s emerging international business by seeking strong distribution partners in key markets. He will report directly to prAna vice president of sales, Sasha Dietschi-Cooper.
With over a decade in the apparel and accessories industry, Pacho brings experience in strategic brand and marketplace development, as well as sales management and operations, in international markets. During 10 years at Oakley, he managed several international territories, was the General Manager for Latin America, and most recently was focused on developing a robust retail franchising program.
prAna CEO Scott Kerslake commented, “Pacho is another great addition to prAna’s sales leadership team and an example of the solid industry talent that is attracted to the growth opportunity represented by the prAna brand. I look forward to working closely with Sasha and Pacho to establish and grow prAna in key markets outside of North America.”
“I am excited to use my international background to help prAna seize the growth opportunity that exists for it outside the US,” said Bedoya. “The prAna brand has established a very clear and meaningful purpose and plays in a unique space with significant potential.”
About prAna
prAna is a lifestyle apparel brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. The prAna team creates mindfully-designed, purposeful and stylish clothing for free spirited people to pursue their passions from the mountains to the beach. Since its founding in 1993, prAna has been committed to sustainable practices in both its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. prAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first apparel company in North America to offer Fair Trade USA certified products and accessories. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. To learn more visit www.prana.com.
prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
