Press release:
Encinitas, CA (March 2nd, 2015) — Arnette Eyewear, curators of timeless eyewear, hold fast to their unexpected design and honored styles with the release of their Spring 2015 Collection. Capturing key modern elements with Arnette’s iconic tone, the Spring 2015 collection launches five new sunglasses encompassing a variety of round and retro shapes, and four new optical frames consisting of bold and edgy designs alongside softer silhouettes.
“Fusing design, function and style, our new collection truly brings something new to market for the Arnette brand,” states Joe Freitag, Global Brand Director. “Expanding on our iconic Fire Drill with the release of its new and lighter frame, the Fire Drill Lite, as well as presenting our optical partnership with renowned video DJ Mike Relm, we are thrilled to bring Spring 2015 to our consumers filled with creativity and innovation.”
Key styles for the sunglasses range include the Fire Drill Lite and Tall Boy. The classic Fire Drill frame is scaled down this season for a fresh new look to fit smaller faces. The Fire Drill Lite features a 6-base lens with a nylon frame and is available in six classic colors. For a bolder look, Arnette created the Tall Boy shade which features a distinct 4-base shield lens, a first in the brands history. The Tall Boy is also a part of the Arnette Creative Exchange System (A.C.E.S.), which includes an extra set of interchangeable arms.
Additional new sun releases include the Boiler, Biscuit, and Uncorked. The Boiler features a classic Arnette wrap frame while the Biscuit showcases edgy hot rod styling and beveled detailing. New to the A.C.E.S. Collection is the Uncorked, offering a clean retro design with a round lens shape. Arnette also presents The Mix Tape collection to the A.C.E.S. series this season, offering interchangeable arms with 80’s inspired graphics that celebrate the sonic vibe of youth culture.
Arnette expands their optical collection with the addition of four key styles: Bitrate, Crossfade, Scale and High Hat. The Bitrate was the brainchild of revolutionary video DJ Mike Relm, featuring a uniquely squared shape, dropped brow and Arnette’s signature D.O.T. temple tips (customized with DOT icons designed by Mike in his signature Black and Red colors) for reducing pressure. Another bold addition featuring round D.O.T. tips is the Crossfade built with a clean acetate frame and thicker stem designed for added style. The Scale and High Hat are softer frames featuring neutral silhouettes and detailing which round out the new RX collection.
Arnette’s new 2015 Spring Sunglass and Optical Collection will be available March 2nd on www.arnette.com and fine eyewear retailers worldwide. MSRP $69.00 – $130.
About Arnette
Arnette Eyewear came to life in 1992 in an Orange County garage. Guided by the principle that doing things your way, is the only right way, Arnette sunglasses quickly became the de facto badge for a new generation. Twenty years later, Arnette is found on an eclectic group of personalities from the music, skate, surf and art communities worldwide. For more information on Arnette Eyewear visit https://www.arnette.com
