Footwear Shines at Zumiez in September

Zumiez reported sales results for September this afternoon.
Published: October 10, 2018

Zumiez posted a comparable sales gain in September even as a shift in the retail calendar meant $8 million less in total sales compared to last year.

Comparable sales during the month increased 1.2%. That’s on top of a 9.3% increase in the same period last year.

Total sales declined 8% to $77.7 million due to the calendar shift.

Dollars per transaction were up, while transactions were flat.

Footwear posted the best results, followed by men’s and women’s.

A rebound in footwear sales is good for Zumiez, however executives have previously cautioned that a lot of the strength is being driven by one brand. And we are betting that brand is Vans.

Hardgoods recorded the worst results, followed by accessories.

Quarter-to-date, comparable sales are up 5.8%.

Year-to-date, comparable sales are up 6.8%.

Zumiez ended the period with 703 stores globally.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series