Florence Marine X has brought on Nathan Florence, who joins his brother and co-founder John Florence in the next phase of the surf label.
“Beyond excited to bet on myself, my brother – you may have heard of him, John Florence – who pioneered this epic endeavor and the incredible team at Florence,” Nathan said in a statement. “The future is very exciting. We have the power to reshape the surf industry for future generations and pave a new way for upcoming surfers to build something great together as a family.”
Nathan was previously sponsored by Vans.
Newport Beach-based Kandui Holdings launched Florence with John in 2021. Kandui’s portfolio also includes Simple Shoes, which it bought in 2020.
The company said Nathan will “help steward the Florence brand into the future” in a release announcing the news.
“We’re honored to welcome Nathan to the Florence team,” Kandui CEO Jeff Hurley said in a statement. “Beyond his remarkable skills in the water, Nathan brings an extraordinary personality, positivity and forward-thinking mindset that perfectly fits the vision we have for this brand. We couldn’t be more excited to see the dynamic impact he’ll have alongside his brother on the gear, community and future of Florence.”
