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Update: REI Cuts Pay and Benefits as Union Negotiations Break Down

REI responded to pushback from its unionized workforce after reportedly announcing cuts to new employee pay and benefits for existing employees.

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JD Sports CEO: American Retail Buyers Have Been Acting Like “Order Takers”

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Rhythm Doubles Down on Men’s and Women’s as it Logs Another Year of 30%-plus Growth

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Marketing Expert Gary Vaynerchuk on AI, Live Shopping, and Viral Content

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How AI Is Changing Shopping, and How Retailers Are Responding

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Latest Posts

Sanuk Vice President/General Manager Katie Pruitt Reflects on 2025, Looks Ahead to 2026

Sanuk Vice President/General Manager Katie Pruitt Reflects on 2025, Looks Ahead to 2026

SESO catches up with Pruitt about the many changes for the brand in the past year.

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Nike Shows Signs of Recovery in North America, Faces Continued Headwinds in China

Nike Shows Signs of Recovery in North America, Faces Continued Headwinds in China

While Nike’s bottom line results came in better than analysts expected, the company’s forecast of a low-single-digit percentage revenue decline in the current quarter caused the stock to trade nearly…

News December 19, 2025
Salty Crew GM Jason Shelton Reflects on 2025, Looks Ahead to 2026

Salty Crew GM Jason Shelton Reflects on 2025, Looks Ahead to 2026

SESO is catching up with Shelton about the eventful year for the brand and the industry.

News December 18, 2025
Rumpl General Manager Josh Simpson Reflects on 2025, Looks Ahead to 2026

Rumpl General Manager Josh Simpson Reflects on 2025, Looks Ahead to 2026

Former Snow Peak Campfield GM Josh Simpson joined Portland, Oregon-based Rumpl as general manager in January 2025. Here, he reflects on the past year's lessons and shares what's on deck…

News December 18, 2025
Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships

Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships

The strategy shifts away from the previous singular operating model under Liberated Brands and instead utilizes distinct partners with local market expertise to manage the retail footprints.

News December 18, 2025
Public Lands Threats and the Outdoor Industry: A Q&A with Re:Public Founder Chris Keyes

Public Lands Threats and the Outdoor Industry: A Q&A with Re:Public Founder Chris Keyes

Former Outside editor Chris Keyes discusses how threats to public lands over the course of 2025 impacted the outdoor industry, the kinds of stories that are resonating with readers and…

News December 17, 2025
New Rip Curl CEO Ashley Reade Shares Go-Forward Strategy

New Rip Curl CEO Ashley Reade Shares Go-Forward Strategy

Reade spoke with SESO about the centralization of product teams in Australia, his strategy for the North American market, and more.

Executive Edition December 17, 2025
Roark CEO Jason Steris Reflects on 2025, Looks Ahead to 2026

Roark CEO Jason Steris Reflects on 2025, Looks Ahead to 2026

Steris opens up about the biggest business lesson of 2025 and plans for the company in 2026.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series