Last week, in the heart of Waīkīki, ALOHA Collection, the original SPLASH-PROOF lifestyle brand, launched its groundbreaking global ambassador initiative, House of ALOHA. The three-day celebration, attended by the inaugural cast of House of ALOHA ambassadors, featured a series of action-packed events.
The festivities kicked off with a beachside welcome party on the Diamond Lawn at Moana Surfrider, co-hosted by renowned pro surfer and style icon, Coco Ho, and Hawaiʻi’ native and surfer, Malia Kaleopaʻa. The celebration continued the next day with a rejuvenating morning yoga class led by Hawaiʻi-born creative, free diver and acro-yoga teacher, Chelsea Yamase, followed by an intimate brunch with a lei-making class hosted by Meleana Estes at the Royal Hawaiian Hotel’s Coconut Grove lawn.
The weekend culminated with mālama ʻāina work at Kauluakalana in Kailua, a non-profit supported by ALOHA Collection. Mālama ʻāina, meaning “care for the land,” encompasses environmental stewardship and community care, emphasizing activities dedicated to preserving Hawaiʻi’s natural beauty. The festivities concluded with an intimate family-style dinner at the North Shore home of Heather Aiu’s ʻohana, Co-Founder of ALOHA Collection.
WHO: Notable attendees included ALOHA Collection co-founders Heather Aiu and Rachael Leinaʻala Soares alongside House of ALOHA ambassadors and content creators Coco Ho, Malia Kaleopaʻa, Chelsea Yamase, Meleana Estes, Kenna Reed, Hinatea Boosie, Noelle Boney, Allie Chu Tri Bourne Tara Rock Ming Nomchong Nani Welch Keliʻihoʻomalu Roxy Facer Ivana Cook Greg Merino. The weekend also included media personalities, key accounts, tastemakers and style icons from across the island.
WHAT: ALOHA Collection celebrates the launch of the House of ALOHA Ambassador initiative with a three-day event on Oʻahu.
WHEN: Saturday, January 20th, 2024 to Monday, January 22nd, 2024
WHERE: Moana Surfrider Hotel in Waīkīki, Hawaii , Royal Hawaiian in Waīkīki and Kauluakalana in Kailua
Quotes:
“House of ALOHA is about more than representation; it’s a global movement of individuals living the ALOHA lifestyle daily,” said Heather Aiu, Co-Founder of ALOHA Collection.
About House of ALOHA
House of ALOHA is more than an ambassador program; it’s a global community of individuals we recognize as the true stewards of the ALOHA Collection brand. Comprising both ambassadors and content creators, these individuals are not just representatives but global citizens who embody the ALOHA lifestyle in their everyday lives, serving as inspirations to those around them. At its core, House of ALOHA is dedicated to instilling a passion for healthy, active living. Through compelling storytelling and impactful experiences, our program aims to build a dynamic global community, fostering an emotional connection where stories converge, communities thrive, and aloha becomes a way of life.
About ALOHA Collection
ALOHA Collection was born from a passion for travel, adventure, and the ocean. Founded in the summer of 2014 by surfer/flight attendant Rachael Leinaʻala and Kauaʻi native Heather Aiu, the brand began with a single bag, a shared dream, and a successful Kickstarter campaign. The initial launch was met with success, capturing the attention of retailers in Hawaiʻi who quickly embraced the line for its unique offerings. ALOHA Collection’s popularity soared, reaching fans worldwide. Based in California with Hawaiian roots, the brand has evolved into a genuine lifestyle brand. When not at home, Heather and Rachael can be found traveling the world or on the beaches of Hawaiʻi, dreaming up their latest inspirations.
INSTAGRAM: @alohacollection
FACEBOOK: ALOHA Collection
WEBSITE: https://aloha-collection.com/
