Cariuma Partners with 4ocean

The made-to-order design directly supports 4ocean’s worldwide ocean cleanup efforts—two pounds at a time.
Published: June 6, 2022 Press Release

Sneaker brand, Cariuma, is teaming up with 4ocean, the purpose-driven brand committed to ending the ocean plastic crisis, for the second year in a row to create a limited edition made-to-order sneaker in celebration of World Ocean Day, June 8. This collectible, waste-conscious design is a wearable representation of our blue planet, and a tangible commitment to its future. The made-to-order design directly supports 4ocean’s worldwide ocean cleanup efforts—two pounds at a time.

OCA sneakers are getting a World Oceans Day makeover. For a limited time, Cariuma and 4ocean fans alike can get their hands on a limited-edition OCA in white, 4ocean’s signature royal blue or a charcoal grey that is emblazoned with the 4ocean logo. The 100% vegan sneaker is designed and developed from plant-based and recycled materials. A limited-edition take on the classic low-top, the shoe is handcrafted with sturdy fabric (from post-consumer recycled plastic); cork and mamona oil insoles, and a hybrid natural + recycled rubber outsole. Each pair purchased ensures two pounds of plastic and marine debris are removed from the oceans, rivers, and coastlines in partnership with 4ocean’s global team of professional captains and crews.

Since 2017, 4ocean’s team of professional captains and crews have pulled, weighed, and documented over 22 million pounds of plastic and marine debris from oceans, rivers, and coastlines. Cariuma is thrilled to help support in their mission to clean up the oceans.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series