Dragon Introduces Four New Transitions Adaptive Photochromic Goggle Lenses

The Transitions line is expanded to four unique base tints: yellow, light rose, amber, and clear.

Published: November 17, 2016 Press Release

Dragon led the industry as the first to introduce goggles with Transitions® self-adjusting lenses that automatically shift its tint in response to changing sunlight and weather conditions. New for this season, the Transitions® line is expanded to four unique base tints: Yellow, Light Rose, Amber, and Clear. Select base tints are available in our premium spherical X1 and X1s goggles-as well as the NFXs model. Whichever model you choose, as ambient light intensifies, the goggle lens darkens. When ambient light diminishes, the lens tone automatically transitions to a lighter shade. The result: clear, balanced, and hassle-free visibility no matter what changes the weather has in store.

Transitions® – The only lens you’ll ever need:

*    Self-Adjusting Tint: One optimal lens for a variety of conditions

*    100-percent UVA & UVB Protection and 200% Stronger Anti-Fog

*    Reduces squinting, strain, and eye fatigue for clear, comfortable vision all day long

*    New Base Tint Options: Yellow, Light Rose, Amber, and Clear

To see the technology in action, watch the Transitions technical video. Look for Dragon goggles featuring Transitions® in stores. For more on all of Dragon’s premium eyewear offerings visit dragonalliance.com.

Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in action sports. The brand is internationally recognized as performance-based and is distributed in over 50 countries. Dragon has a world class team of athletes which helps inspire the product and technology, and produces sunglasses, snow goggles, motorsport goggles, and select softgoods.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series