Arcade Belt Co., the homegrown belt brand from Lake Tahoe, California has united with professional skateboarder Tom Asta and the iconic skateboard brand Santa Cruz for a collaboration that joins all three together into a premium lightweight, heavy duty, and stretchy belt built for everyday use.
Tom Asta signed with Arcade in 2016 and his love for the brand and his laid back demeanor were key ingredients in building out this collaboration. Tom wanted this belt to speak to his roots in Philly while mixing with the vibes of Santa Cruz.
“This mash up between Arcade and Santa Cruz represents my first board graphic riding for Santa Cruz. The colors work perfectly on the belt and really catch your eye. I’m glad these brands could come together and give me the most comfortable belt out, with one of my favorite graphics ever.”, says Tom Asta.
For Arcade this collaboration is one that has been wanting to take shape for years. While Arcade may be based in the mountains they do have roots in Santa Cruz. When Tom joined the roster it just all came together and it finally made sense to bring this belt to life.
“I’ve always admired Santa Cruz as a brand and have been a fan of Tom Asta since the day we met. There’s nothing better than a collab between a legendary brand and a solid human and I’m excited to see where this takes us.” says Arcade’s VP of Operations Chad Foreman.
The Arcade x Tom Asta x Santa Cruz collab belt will be available September 1, 2017 in retailers and online at Arcadebelts.com.
About Arcade Belt Co. Arcade continues to reinvent and lead the belt category with innovative design and a fresh take on a tired old category. Arcade focuses on better materials and smarter design to create the ultimate go anywhere, do anything, always comfortable belt. https://www.arcadebelts.com/
About Tom Asta
Born and raised in Langhorne, PA, Tom has the perfect combination of smooth style balanced with incredibly quick technical abilities. Having turned pro for Mystery Skateboards in 2011, Tom now rides for the legendary Santa Cruz Skateboards. He can be found competing all year and around the world in events such as Street League Skateboarding, X Games, Dew Tour to name a few, but returns home to his family, friends and the community he grew up in and loves, Langhorne, PA. https://tomastaskate.com/
About Santa Cruz
The Santa Cruz brand, distributed by NHS, is the oldest continuous skateboard company in the world, founded by Richard Novak, Doug Haut, and Jay Shuirman. The Santa Cruz brand has been in business for over 44 years and continues to gain widespread brand awareness and success across not only skateboarding, but also surfing and snowboarding. https://santacruzskateboards.com/
