Roark Revival announces collaboration with HEX

Roark Revival releases their collaboration 3-piece capsule of travel and adventure bags with award-winning fashion tech accessory brand HEX.

Published: September 8, 2015 Press Release

San Juan Capistrano, Calif.  (September 8,  2015)—Roark Revival releases their collaboration 3-piece capsule of travel and adventure bags with award-winning fashion tech accessory brand HEX. In an effort to create a line of bags that fit the Roark persona and credo while maintaining the mantra of Hex, we collaborated on a collection that achieves a balance of style, utility and ruggedness. The result is a set of bags that will scare your mother and inspire your darkest expeditionary desires.

“As a group of travelers, Roark wanted to create a bag with purpose and style suited for adventure,” says Ryan Hitzel, Roark’s Founder and President. “It’s hard to find bags truly made for the road that combine the practical needs of rugged trips and the refined style we wanted for air travel or check-in at a halfway-decent hotel. So we turned to Hex to help us create a collection that’s the best of both worlds. Their eye for materials, organization and style was a perfect match for Roark’s sense of adventure. The results were unique and proved to be perfect for our trip to Nepal and the foothills of the Himalayas.”

“We have been fans of Roark Revival for some time now,” says Dan Maravilla, Hex Co-Founder. “Their spirit of adventure is contagious and they bring a unique style to their designs which we felt blended well with our own. Address the needs of Roark’s extreme travel needs gave us the opportunity to really push the envelope of style and function. We enjoyed the sharing of ideas and feel that the bags embody that same spirit.”

The bags feature a combination of heavy-duty materials including matte finish tarpaulin and heavy coated canvas with surplus grade web strapping and antique brass hardware.  Accents come in shades of fatigue green and orange a detail touches like climbing cord zipper pulls complete the aesthetic. With names like The Runner, The Mule, and The Smuggler, these bags are made for some serious trekking, but they are still classically inspired as well as outfitted with device pockets for phones, tablets, and laptops.  The Roark Revival X Hex bag collection range from $120-$180 and are available at roark.com, shophex.com and other premium retail partners globally.

About Roark

Roark is a return to bold adventurism through the eyes of an idealized figure. The brand follows Roark and his meandering travels; weaving his story into a timeless line of well-worn apparel, T-Shirts and trinkets. The collection is inspired by the images, people, textiles, thoughts and trinkets collected along the course of Roark’s adventure. They are the artifacts of his experience. Roark is as comfortable at the Sydney Opera House as it is in an Argentinian holding cell and the products reflect that – basic, durable, timeless, and well coordinated. You never know where the artifacts of Roark’s journey might appear. Fans of Roark can follow the story online, in zines distributed at its retailers each season, and through various Roark expressions. More information on Roark Revival can be found on roark.com, Instagram, Facebook, and Twitter.

About HEX

Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on www.shophex.comFacebook, Twitter and Instagram.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series