Former Global EVP of ROXY/ QUIKSILVER, Randy Hild announced today the launch of HEREWITH, alongside business partner Danielle Beck (former marketing executive at ROXY) a global lifestyle online and bi-annual print publication and retail destination designed to provide readers with diverse content within the travel, culture, health, surf and style categories.
Led by curator and Editor-In-Chief, Stephanie Paine, HEREWITH will feature original and daily content (herewith.com) covering the worlds of fashion, travel, culture, entertainment, health, surfing topics and, ultimately, shaping the lifestyle that ties these categories together.
Editorial content will be hand-selected by recognized tastemakers and influencers that represent the HEREWITH lifestyle. The contributors include Stephanie and Whitney Gilmore (6 Time World Champion Surfer and manager sister), Kassia Meador (Pro-longoboarder and lifestyle photographer, named by NY TIMES “Queen of Noseriding”, Alexandra Cassanti (designer), Dane Peterson (photographer), Jamie Brisick (writer), Every issue will celebrate dynamic and inspiring leaders and creatives, exploring what makes them who they are from business, philanthropic, inspirational, creative and motivational standpoints.
HEREWITH will feature local content in addition to international coverage, capturing various regions’ distinct fingerprint and footsteps from cover-to-cover creating an intimate connection and conversation to these personalities, topics and communities. Covers will feature truly inspiring destinations and faces showcasing everything from their hobbies, interests, and philanthropic activities, creating pull and desire with readers.
HEREWITH/STORE will offer readers a new online retail experience featuring independently curated goods and products that reinforce the HEREWITH lifestyle.
ABOUT Randy Hild
Former Global EVP of ROXY is the creative director behind the project. Randy was the visionary and creator of ROXY brand which led the surf industry both in concept and sales since the early 90s and truly paved the way for women’s beach, swimwear and active lifestyles opportunities in a global arena. Hild has seen this specific lifestyle market ebb and flow (like a wave) both in trend and financially over the course of nearly 30 years at the brand. Now, Hild is taking his same enthusiasm and passion for this industry and creating a platform for these brands to reach consumers internationally within the travel, culture, health, surf and style categories with HEREWITH Magazine.
Hild felt there was a missing space in the media market to create a platform for brands in the above mentioned categories to sit alongside unique stories from designers, international boutique owners, beach and surf destinations, artists, musicians, yoga retreats, health routines and rituals and ‘culture conscience’ projects informing readers on how to get involved and be aware of environmental and social issues.
ABOUT Stephanie Paine
HEREWITH Editor-in-Chief formerly worked in Marketing and PR for ROXY under Hild in both California and New York City over the course of 7 years. After, she focused developing sales, public relations & creative projects for coastal lifestyle brands Earth Tu Face, Basta Surf, Summer Bummer, Banjanan, Mikoh, The Surf Lodge, Montauk and Bantu.
ABOUT Kristin Barone
HEREWITH Director of Brand Partnerships former Executive Vice President sales at WWD International luxury fashion. Prior to WWD was the LA Ad Director at Conde Nast / Lucky Magazine. Barone has since consulted on brand development for STANCe and Spring shopping app. Her earlier career roots also stemmed in the sand with Hild at ROXY & Quiksilver as Director of Media.
ABOUT Séréna Lutton
HEREWITH Art Director joins the team from Biarrtiz, France where she has built her graphic arts, photography and editorial career at French publication Desillusion Magazine.
ABOUT Danielle Beck
HEREWITH Creative Advisor joins the team and lends 15+ years of global marketing, campaigns and strategic development as global VP of ROXY. Now, Beck has co-developed a creative agency Funstrs alongside Hild and has brought new work to the table for José Cuervo and HEREWITH.
