Eastpak and Colorful Standard Partner on a Limited Edition Collection

The line is all about bringing sustainability, colors, and timeless design to the forefront.
Published: August 14, 2023 Press Release

Eastpak and Colorful Standard team up to create a new, durable and sustainable collection bursting with Colorful Standard’s vibrant flair. This limited edition collection is all about bringing sustainability, colors, and timeless design to the forefront with Eastpak as the natural fit for Colorful Standard’s first-ever collaboration.

The bags in this collection are designed to withstand a lifetime of adventures, and they’re made from recycled polyester. The collaboration includes three signature Eastpak designs and six Colorful Standard colors. The goal is to combine Colorful Standard’s expertise in sustainability with Eastpak’s reputation for creating lifetime-resistant products. The result is a range of bold and durable bags you can feel good about using for years.

At the heart of this collaboration is a shared commitment to fighting for inclusion and diversity and creating sustainable and long-lasting products. With this new collection, we’re proud to bring all these values to life into one colorful package.

The Colorful Standard x Eastpak collection is available now in selected stores, Colorful Standard stores, on colorfulstandard.com and eastpak.com.

Colorful Standard Day Pak’r

An Eastpak classic reinvented in some of Colorful Standard’s most iconic colorways. The Day Pak’r offers just as much functionality with a padded laptop sleeve and dual side pockets, allowing for it to be your companion throughout your day-to-day. The tonal renditions offer just the right pop of color in CS Pacific Blue, Colorful Standard Sandstone Grey, Colorful Standard Pine Green, Colorful Standard Storm Grey, Colorful Standard Sandstone Orange and Colorful Standard Purple Haze. All made from 100% recycled polyester and with co- branded logos.

Colorful Standard Springer

Here to complete your Colorful Standard tonal outfit, the Colorful Standard Springer. Available in three colors, Colorful Standard Pacific Blue, Colorful Standard Storm Grey and Colorful Standard Purple Haze, this springer is made from lightweight 100% polyester fabric and offers a big main compartment and a smaller zippered pocket in the back. All made from 100% recycled polyester and with co-branded logos.

Colorful Standard Stand +

The iconic Eastpak duffel bag reimagined by Colorful Standard to recreate our essential style as a minimalist staple. Stand + has been dipped in Colorful Standard Pine Green and Colorful Standard Storm Grey especially for this collaboration. To be used as your weekend bag or for your daily commute to the gym, the Stand + offers plenty of space with a main central compartment, front zippered pocket and internal pockets. Easy to store away in the matching pouch that comes with it.

About Colorful Standard

Colorful Standard is on a mission to empower people to embrace their true colors and foster a world that celebrates diversity and transparency. Since 2018, the brand has set a new ethical standard by producing garments in-house, utilizing organic and recycled materials. Colorful Standard presents a captivating array of over 50 uniquely curated colors in a selection of timeless styles meant to inspire for a lifetime. Join Colorful Standard’s journey as they continue coloring the world responsibly.

About Eastpak

Eastpak has been making bags that inspire people to move, since 1952. From a manufacturer of military-issue packs and duffels for the US army to a leading lifestyle brand for people who live, work and play in the city. Since 2000, Eastpak forms part of the VF portfolio of international brands. We ensure that the same commitment to quality that made Eastpak famous lives on in its range of stylish and functional backpacks, shoulder bags, travel gear, and accessories. Eastpak continues to evolve with its loyal fans, and it is still very much the brand that is “Built to Resist”.

www.eastpak.com | @eastpak

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