éS Footwear Celebrates Iconic Skateboarding Stunt

The company releases a limited edition ACCEL OG.
Published: October 9, 2024 Press Release

In Southern California, the 405 Freeway is notorious as the busiest freeway in America. So what better way to capture attention than to bring traffic to a halt and skate down the middle lane? That’s exactly what one of the original creators of éS Footwear and Go Skateboarding Day, Don Brown, did—turning a bold idea into an unforgettable moment.

es 405 Accel OG

Courtesy of éS Skateboarding

With photographer Skin Phillips, they created a now-legendary image that left people questioning whether it was real or fake. The stunt didn’t just stop traffic—it went viral, putting skateboarding and Go Skateboarding Day at the forefront of global conversation.

To honor this iconic moment, éS Skateboarding has released a limited edition ACCEL OG featuring the legendary 405 freeway photo on the insole and a 405 logo on the heel tab. Also, available is a TShirt with the photograph on the front.

Additionally, legendary skate filmmaker Mike Manzoori, who captured the original footage, has produced a short documentary showcasing the planning and execution of the stunt that left the world in awe.

Watch HERE Premiering Friday

Featuring:

_ Insole with 405 photograph printed

_ 405 FWY logo adorned on heel tab

_ Padded tongue and collar foam

_ Elastic tongue straps

_ Die Cut EVA midsole

_ 400 NBS rubber cupsole outsole

_ Triple Stitched toe cap & ollie area

Check the out at your local skate shop and www.eSskateboarding.com

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series