Faherty, the family-owned premium clothing and lifestyle brand, and Archive, which powers customized resale at scale for global brands, today announced they have partnered to launch Second Wave. The new resale program allows customers to buy and sell preloved Faherty clothing through a peer-to-peer marketplace site and will also list repaired and renewed brand-owned inventory.
“We have always been committed to greater circularity and we are thrilled to partner with Archive to launch Second Wave,” said Kerry Docherty, Co-Founder and Chief Impact Officer, Faherty. “The program will give our customers multiple ways to shop for, enjoy and extend the lives of preloved Faherty items. Because long-lasting quality is at the core of what we do, we believe our product only gets better with age. Resale is a natural next step in our growth as a brand that has always taken its responsibility to our customers and the planet seriously.”
Second Wave represents another pillar in Faherty’s commitment to minimizing its own—and the fashion industry’s—impact on the environment. The company aims to create long-lasting clothes from responsible materials, including recycled and renewable fabrics and lower-impact dyes and finishes. In addition, Faherty uses plastic-free and responsibly sourced packaging, purchases renewable electricity for all its stores, offers complimentary repairs, and works to keep all fabric scraps and products out of landfills.
“Faherty is a brand renowned for its great quality and commitment to minimizing its impact on the planet,” said Emily Gittins, CEO and Co-founder of Archive. “We’re proud to power the brand’s Second Wave resale program to give customers new ways to shop for and enjoy Faherty clothing.”
Second Wave gives the brand an outlet to sell owned inventory, including returns, damaged items and samples. These items will be cleaned and repaired if necessary before listing and the resale program ensures the like-new items remain in circulation. The online marketplace represents the first phase of Second Wave and Faherty plans to expand the program in the future to include end-of-life recycling solutions.
Archive is leading the evolution of resale by powering a variety of fully customizable business models that make it easy for brands to launch and scale recommerce channels. The technology platform gives brands the flexibility to quickly personalize and elevate the resale shopping experience to build closer relationships with their customers and extend the lives of clothing, footwear, accessories and home goods.
About Faherty Brand
Faherty was founded in 2013 out of a passion for big nature, quality fabrics, and community. The brand is family founded: Alex runs the business, his identical twin brother, Mike, heads design, their mom, Ninie, designs our stores, and Alex’s wife, Kerry, heads up Faherty’s incredible impact work, including sustainability and Native design partnerships to help end appropriation in fashion. When you shop Faherty, you’re getting a guaranteed-for-life favorite and helping us spread good vibes.
About Archive
Archive is a technology company that enables brands to launch customized resale programs that drive revenue, brand loyalty and sustainability. The company’s comprehensive platform supports a variety of resale models, including peer-to-peer, in-store or mail-in takeback, brand-owned returns or damages, and vintage supply, allowing brands to seamlessly scale their programs over time and ensure an end-of-life plan for every item. Launched in February 2021, Archive currently powers resale programs for leading fashion and apparel brands including Oscar de la Renta, The North Face, Sandro, M.M.LaFleur, Marimekko, Diane Von Furstenberg, and more. In 2022, Archive was named one of the 50 Most Promising Startups by The Information. To learn more, please visit Archive.
