Globally celebrated as the creator of the modern flip-flop, Havaianas has captivated since its launch with iconic and timeless designs, proving that authenticity and simplicity never go out of style. As flip-flops continue to ride the good graces of the fashion crowd, the world’s most beloved flip-flop brand introduces fashion icon and celebrated international supermodel, Gigi Hadid as its new Global Brand Ambassador, to staple their position.
Evolving beyond beachwear, flip-flops have taken a bold step into fashion conversation, featuring on runways as luxury brands embrace the sandals without reservations, creating their own versions of thong-inspired designs. Taking center stage, Havaianas’ most iconic shapes became the It-Shoe of Summer 2024 – spotted on the feet of stylish celebrities and worn by influencers at international fashion weeks.
The celebrated supermodel stars in multiple havaianas campaigns photographed by Alana O’Herlihy, giving her fashion endorsement to the most beloved flip-flop styles, such as Brazil Logo and Slim Point designs. Introducing a string of classic shapes through captivating images, Gigi shows off her love for the Brazilian icon.
One of the most influential top models of her generation and a multifaceted icon, Gigi also thrives as a business woman and creative director. With over 77 million Instagram followers, the supermodel has cemented her status as a pop culture phenomenon. Recognized worldwide for her confident style, Gigi embodies the values of havaianas, making her the perfect partner for the brand throughout 2025.
“To be the havaianas global brand ambassador is surreal, and a bit nostalgic,” said Gigi about the partnership. “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team and I love that havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the beach.”
“Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement. In this context, we are very proud and excited to announce Gigi Hadid as our new global ambassador. With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition,” said Maria Fernanda Albuquerque, Global Marketing Vice-President for havaianas.
The Slim Point and Brazil Logo Flip Flops featured on Gigi in the campaign are available for purchase at havaianas.com, as well as havaianas’ own-operated stores, and in all franchise stores.
