This past week, dressed in one of his signature Hawaiian shirts, Steve Van Doren – son of Vans founder Paul Van Doren and Vans’ Vice President of Events and Promotions – cut the ribbon to House of Vans Mexico City. Shortly after, he began cooking waffles for guests and friends of the brand. This humble waffle-making from one of Vans’ most public faces served as a metaphor for what House of Vans is all about: supporting communities and inspiring creativity.
Steve Van Doren
House of Vans Mexico City is the latest House of Vans to open its doors, joining other HOV outposts in Chicago and London. It’s a community hub with skateparks, live music, workshops, and more, all free of charge. Mexico City’s creative community was ready for the festivities, too, coming out in force over all three days to partake in what the newest House of Vans had to offer.
Day 1 saw House of Vans Mexico City’s inaugural slate of workshops and skateboarding classes, the premier of Para Ti (a film about female skateboarding), and a screening of The Tony Alva Story from Jeff Grosso’s “Loveletters” series. At night, the HOV Mexico City stage featured energetic performances from Noa Sainz, Girl Ultra, and Japanese Breakfast, who played to a packed house.
The festivities continued on Day 2, with Steve Van Doren hosting one of his famous BBQs on the roof, cooking up hot dogs, hamburgers, and quesadillas for all the attendees. Artist Robert Vargas painted a mural in real time, S.O.L.A. — a documentary highlighting Mexico’s LGBTQIA+ skateboarding scene — was premiered, and Mexico City’s Can Can Press hosted a risograph workshop. That night, legendary Mexico City punk band Molotov rocked the stage with support from Rosa Pistola’s DJ set.
Day 3 was a fitting finale to House of Vans Mexico City’s opening weekend. Experimental Mexican rock band Los Cogelones took to the stage and warmed up the crowd for Hot Chip, the famed British synth-pop band who closed things out on a high note.
House of Vans Mexico City is located at Ruben 6, Col. San Juan. For all the latest updates on House of Vans Mexico City, including upcoming programming and events, visit vans.mx/houseofvans and follow our social media channels @houseofvans /@houseofvanscdmx.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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