HUF proudly presents the Summer 2019 collection, a progressive apparel and footwear collection pulling inspiration from retro skate culture and semi-tropic, desert landscapes.
Nostalgic floral motifs such as the ‘Venice’ print are inspired by vintage ephemera that once promoted Southern California as the ‘garden of the world,’ while thematic graphic stories capture a grittier Venice Beach riffing off street-level graffiti, airbrushed memorabilia, and sticker collage. Dreamy hues and tie-dye washes meet bold and vibrant color-blocking throughout.
To commemorate the release, a lookbook shot by Asato Iida captures the HUF Dirtbag Crew on a summer escape to old town Las Vegas where the desert oasis meets abandoned motels, seedy strip clubs, run-down cocktail lounges, pawn shops and penny slots.
The Summer 2019 collection retails from $12 to $120 and drops May 16th at HUF’s flagship stores,online shop, and at finer retailers worldwide.
About HUF
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.
What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.
