Today, Igloo and Grateful Dead, in partnership with Warner Music Artist Services, released a new, special-edition collection of Playmate coolers, backpack coolers and stainless steel tumblers inspired by the legendary band the Grateful Dead. Each product in the lineup features a fresh take on iconic album artwork—from the famous dancing bears to the Steal Your Face design—showcasing a piece or rock ‘n’ roll history. The Igloo x Grateful Dead Collection is available now (while supplies last) at igloocoolers.com/gratefuldead.
“It has been a really fun experience collaborating with Grateful Dead. By expanding our offering from a range of Playmates to new backpacks and reusable drinkware—we’re excited to now have something for every Grateful Dead fan,” said Brian Garofalow, Chief Marketing Officer at Igloo. “Our head designer thought the collection could use a little touch of grey, but I think they turned out perfect.”
Igloo is honoring the Grateful Dead’s legacy through new Playmate Classic coolers, Daytripper Backpacks and 16-ounce Stainless Steel Can Tumblers. Each product—made to keep drinks and/or snacks cold— features one of two designs made famous by the Grateful Dead’s album artwork: A colorful tie-dye print with dancing bears and the Steal Your Face lightning bolt on a skull symbol.
The new product offering expands on the existing relationship with Igloo and Grateful Dead. In April 2020, Igloo and Grateful Dead released a limited-edition Playmate cooler and donated 100% of the profits to the CDC Foundation Coronavirus Response Fund which secured and distributed PPE to our nation’s healthcare workers in urgent need locations. Igloo and Grateful Dead are proud to support the fight against COVID-19 with the help of their community of fans.
The all-new Igloo x Grateful Dead Collection, each product sold separately, is available now from $19.99 to $64.99, while supplies last.
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About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Grateful Dead:
Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, beliefs and most importantly music, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans because of their love for the songs they created and the unique experience around each live performance. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted in to the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record.
