Nitro Rallycross have appointed Aurora Media Worldwide as broadcast production partner for their inaugural global championship series. Aurora will create the world feed and global highlights programmes.
Specialising in the development and production of live, premium global sports events, Aurora is recognised as a creator of innovative, formatted international live broadcasts, which are widely distributed around the world.
The new season of Nitro Rallycross, also known as Nitro RX, sees the championship visit a host of brand-new tracks and classic rallycross venues across the globe with stops in the USA, Canada, Sweden, Finland and The Middle East. All of which will be given the Nitro touch of “Cars that Fly” and “Tracks that Thrill”.
The Nitro RX 2022-23 season comprises ten rounds, with the iconic Lydden Hill Race Circuit, in Kent, hosting the first race this weekend on 18th-19thJune. The series finale takes place in the USA in March 2023.
Nitro RX’s high-adrenaline race line-up includes three regular divisions: Group E, Supercar, and NRX NEXT. This series sees the competition debut of the FC1-X – the most powerful vehicle in rallycross – in the new electric class, Group E which will capture the spirt of the iconic Group B rally cars of the 1980s. The FC1-X delivers the electric equivalent of 1,070 peak horsepower (800 kW) and accelerates from 0-60 in just 1.4 seconds.
Capturing the thrill of the series, Aurora will use a combination of track & RF cameras, live on-boards, drones and FX cameras, video-game inspired shots will take audiences in close to the action, with a refreshed and innovative suite of data driven graphics to tell the on-track story.
The presentation team include Jarod DeAnda as host for the programmes and the voice of Rallycross himself, Andrew Coley, is onboard as Lead commentator. Katie Osbourne will be reporting from the paddock, all backed by ‘Street Bike Tommy’, of Nitro Circus fame, getting up close and personal to authentically showcase drivers, team members, friends, family and fans on the ground.
Nitro RX mastermind Travis Pastrana will be defending his crown, lining up alongside the likes Andreas Bakkerud, Fraser McConnell and Chris Meeke, plus former F1 World Champion Jenson Button, seeking a new challenge as he joins the line-up, alongside XITE Energy Racing team owner and driver Oliver Bennett later in the season.
Brett Clarke, Chief Revenue Officer, Thrill One Sports & Entertainment said:
“We are very excited to be working with Aurora Media Worldwide. They’re the best in the business at creating innovative, ground-breaking sports productions from broadcast through to digital, perfectly suited to the world of Nitro RX. Our show is fast-paced, up close, and personal. As a fan experience, it gives you everything but the autographs… for those, you’ll have to join us in person!”
James Hopkins, Commercial Director, Aurora Media Worldwide said:
“Nitro Rallycross is a revolutionary motorsports concept, expanding from US to international shores. The action is non-stop and we are excited about the innovative sporting format and production plans, including working with a world class talent roster representing over 10 nations globally. We are thrilled to be to working with the Nitro team to entertain a global audience during the 2022-23 season.”
About Nitro Rallycross:
Launched in 2018 by motorsports icon Travis Pastrana and the innovators of Nitro Circus, Nitro Rallycross has revolutionized motorsport. With innovative purpose-built courses, banked turns inspired by the wide-open action of Supercross and short-form, head-to-head competition, Nitro RX creates high-impact, thrill-packed racing. Nitro RX’s custom-built tracks – featuring the biggest jumps seen in motorsports – create unrivalled racing excitement. The full-throttle competition is now set to go global with Nitro Rallycross’ expansion into a full standalone championship series. Nitro RX is also adding Group E, an electric circuit featuring the all-new FC1-X, the most powerful Rallycross vehicle ever built. For more information, visit NitroRallycross.com.
Nitro Rallycross is part of Thrill One Sports & Entertainment. Thrill One is a next-generation content company that lives at the nexus of sports, entertainment and lifestyle, combining the resources of Nitro Circus, Street League Skateboarding, Nitro Rallycross and Thrill One Media. A multi-media platform founded in 2020, Thrill One is dedicated to creating mind-blowing action sports events and original content, fuelled by the most daring athletes, talent and brands in thrill-based entertainment. It also boasts one of the largest aggregate social audiences in action sports, with more than 40 million followers across its multiple brand pages and channels. Visit ThrillOne.com for additional information.
About Aurora Media Worldwide:
Established in 2012, Aurora Media Worldwide, an All3Media company, is a multi-award-winning, fully integrated content agency specialising in the development and production of exhilarating content across sport, action and adventure. Headquartered in London, Aurora works around the world with innovative rights holders, broadcasters, platforms and brands , creating content in over 50 countries. Combining live coverage, shoulder programming and original formats with cutting-edge multiplatform production and data insights, Aurora creates storytelling that people care about. The company has received many industry awards including in the last year Best Sports Production at the Broadcast Sport Awards and Sustainability Award at the Leaders in Sport Awards.
More information: www.auroramedia.com
