Pacsun, the ultimate destination for the fashion-forward, sets the stage for an unforgettable season with its “Designed for You” Fall Campaign, spotlighting the latest trends and must-have styles to upgrade every wardrobe. From elevated cargo pants and versatile denim to trend right graphics, sweaters, fleeces and essential basics, Pacsun offers an inclusive selection meticulously curated to cater to diverse personal styles. The fall line up brings important brand collaborations, including exclusive drops from the Kendall + Kylie Fall collection, updates from Princess Polly, Formula 1, The Metropolitan Museum of Art and more, further enhancing the already impressive product range.
Throughout the fall and back-to-school season, Pacsun locations nationwide will feature campaign imagery of models in their favorite styles, shot and directed in Pacsun’s home state of California.
“Pacsun leads in style where customers can express their individuality and creativity,” said Addie Rintel, VP of Women’s Merchandising & Design at Pacsun. “This women’s Fall launch collection brings hundreds of new styles of cargo, trend-right fashion tops, the best of Fall denim, and our incredibly popular PAC1980 active styles to wear everywhere.”
“Our men’s Fall Collection delivers styles dedicated to our customer’s self-expression. Starting with our newest trends in cargo and denim, this collection embodies our commitment to elevated basics, premium fabrics, the best brands, and leading fashion, solidifying Pacsun as the go-to destination for anyone looking to curate their wardrobe with ease,” said Richard Cox, VP of Men’s Merchandising at Pacsun.
Digital and social experiences continue to showcase Pacsun’s fashion deliveries. Pacsun is strengthening their presence on the Snapchat platform by bringing virtual try on experiences for cargo and denim and new, exclusive promotions for Snapchat users exclusively. Pacsun is growing their Live Selling program with TikTok this Fall and delivering the latest fashion content across a broad range of new influencers and content creators who are sharing their favorite denim and casual pant styles and get-ready-with-me videos. Pacsun joined brands and consumers alike on its newest social media platform, Threads, expanding the Pacsun brand reach with humor and lighthearted connection to followers. Pacsun also continues its engagement-rich work on Roblox with a new partnership activation announced later this Fall and new customer engagement moments too.
Creators and brand ambassadors like Elah Garcia (@elahlorde), Donovan Wildfong (@donovanwildfong), Mouhamed Mbengue (@mingimoto), and Grace Corton (@grace_corton) joined Pacsun for the Fall campaign photo shoot, bringing to life the latest styles from Pacsun like new utility cargos in nylon and denim, cropped and corset tops for girls and hoodies, cargos, denim, and graphics for guys.
New for Fall 2023 are several store upgrades across the Pacsun brick and mortar fleet. PS Reserve, in partnership with Miki Guerra, continues to expand to additional doors in key cities across the U.S. Store upgrades, focused on enhanced customer experience, with Old Orchard Mall in Chicago completed in early July and additional stores following suit. These stores showcase new layouts for easier product exploration, new store fronts for more impactful marketing, lighter store interiors and upgraded fixtures too. A new store concept, driven by customer demand and engagement, will also be announced later this Fall.
Pacsun’s Fall 2023 Campaign reflects the brand’s ongoing efforts to meet the evolving needs and desires of its loyal customer base. With an extensive range of styles, superior basics, collaborations, and experiences, Pacsun delivers an unparalleled shopping experience that empowers individuals to express their unique sense of style.
For more information about Pacsun’s fall campaign and to explore the latest collection, please visit Pacsun.com.
