The Surf Industry Members Association (SIMA) today announced SURFscape, the premier consumer experience focused on surfing and related outdoor activities, will be held in Huntington Beach, California on April 29-30, 2023. The marquee two-day beachfront event will feature leading surf and lifestyle brands showcasing their innovative products to consumers in an exciting, interactive, and immersive setting.
“The surf market is one of the most creative and innovative industries in the world,” said Surf Industry Members Association (SIMA) President Paul Naude. “We’re thrilled to bring all these incredible brands and amazing products to the beach where consumers can experience them firsthand. Once someone catches the wave and surf stoke, they’re a surfer and surf product buyer for life. We’re looking to grow the market with this unique consumer-facing experience in a way that’s never been done before.”
SURFscape will feature more than 100 leading surf brands on the beach in an invigorating outdoor, open-space experience. The pristine beachside expo will attract more than 10,000 passionate consumers to interact with these amazing brands and experience hands-on gear testing. In addition to learning more about surf products, SURFscape will feature something for almost everyone – including surfboard and wetsuit demos, van life exhibits, health and wellness experiences, a surfboard shapers village, art gallery, advocacy oasis, a storyteller’s stage, food trucks, and much more.
In addition, sustainability and environmental solutions will be on full display for attendees to learn about industry efforts to protect our oceans and outdoor environment.
“There is a huge opportunity in the surf and outdoor market to actually get consumers down to the beach and have them experience these products where they actually use them,” said Vipe Desai, SIMA Executive Director. “New experiences like SURFscape bring new opportunities to inspire and get people in the water and the outdoors.”
Don’t miss out on Southern California’s newest and most exciting brand and product experience. SURFscape is an open space concept – brands will bring the pop-up tent experience to showcase, demo, and sell products.
SURFscape will take place along the coastline of Huntington Beach, making it the perfect place for consumers, members of the media, bloggers, and influencers to put the latest gear to the test in the surf, on the beach, and coastal trails of one the most vibrant regions of the California coast.
If your brand is looking to align with an active lifestyle consumer, there’s no better place than SURFscape to make that special connection. Collaborate alongside the premier surf and outdoor brands that are driving consumer purchases and inspiring die-hard enthusiasts to get outside. SURFscape is the ultimate product experience for today’s enthusiastic consumer.
Space is limited. RSVP to reserve your space.
For more information, please contact Melinda Simpson at melinda@surfindustry.org
For sponsorship, contact Mark Sawyer-Chu at Mark@actionsportslifestylegroup.com
