Faherty, the premium men, women and children’s clothing and lifestyle brand debuts its first Hawaii location at The Shops at Wailea. Just in time for summer, the store will delight shoppers with new collections, timeless pieces and quality crafted accessories for all occasions.
With a 1950s nostalgia theme, the new Maui location speaks to a tropical home with reminiscent avocado greens and black and white graphic carpet designs. It will feature Faherty’s new Pura Vida summer 2022 collection with items for the whole family. Additionally, accessories such as sunglasses, hats, wallets, blankets, swimwear and more will be available. As a member of 1% for the Planet, an international organization with a mission to give back to the environment, a portion of all swim sales are donated directly to environmental causes.
In following their commitment to environmental responsibility, all Faherty clothing is made with recycled and renewed fabrics. The brand is also a sponsor of Surfrider Foundation, a nonprofit dedicated to protecting the world’s oceans and beaches through a powerful activist network.
“We are honored that Faherty has chosen our Center for their first Hawaii location,” said Diana Whitt, General Manager and Vice President Property Manager of The Shops at Wailea. “The brand is known for practicing sustainability and producing high quality products, which we know is important to our guests.”
To celebrate, Faherty will be hosting a Grand Opening weekend celebration on Saturday, May 14 and Sunday, May 15. Festivities will include hula dancers and a live musical performance by Maui-based singer, songwriter and producer, Jason Arcilla. Guests will be treated to his island-inspired Reggae & Blues tunes while enjoying complimentary refreshments.
“Maui is one of my favorite places in the world and opening our first Hawaii store here is definitely a standout moment in the nearly 10-year journey of our brand,” said Alex Faherty, Faherty Founder & CEO. “I love the good vibes of the island and the Hawaiian culture, so we look forward to serving Maui locals and guests with our finest products.”
The 2,259-square foot store is located in The Shops’ Middle Valley – Upper Level near Johnny Was. Store hours are 10am-9pm daily. For more information, visit www.theshopsatwailea.com.
About The Shops at Wailea
The Shops at Wailea is Maui’s premier shopping and dining destination with more than 70 distinct boutiques, shops, restaurants and galleries. It is nestled in the heart of Wailea Resort at 3750 Wailea Alanui Drive and is managed by The Festival Companies. Current open hours are from 10am to 8pm daily. For more information, visit our website at www.theshopsatwailea.com or call (808) 891-6770. Follow @TheShopsAtWailea on Instagram and @ShopsAtWailea on Twitter and “Like” us on Facebook.
About Faherty
Faherty is a family-run business fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.
