As seasons change we were inspired by the climates of sister islands Taiwan and Hawai’i. Both a place that a majority of our team lives in. Some say that Hawaiians over time have traveled through out the pacific starting in Taiwan and ending up in Hawaii over centuries of open ocean adventure sparking that kindred connection. This line is inspired by the idea of travel and adventure, our core brand ethos of spending time in the ocean surfing and what we do in between waves. Our look book for this season was shot in both regions bringing our global team together and that very connection to life.
With the warmer weather, longer summers and increased global temperatures we’ve developed a proprietary fabric called Aquaterra which is made from reclaimed plastics, anti cling, anti rash , microbial, moisture wicking , UV guard but ultimately its made to keep you cooler than other traditional fabrics in this age of climate change we live in.
This seasons colors and textures, the deep blues and whites are a taste from deep ocean colors and the whites of clouds that flow above the ocean all facing the land where the deep burnt oranges and greens are meshed into the seasons color story onto the hats, tees, button ups, bottoms and what were especially known for our technical board shorts.
You can find this seasonal offerings at vastlife.com
About Jun Jo
Jun Jo’s journey from professional surfer to entrepreneur has been defined by creativity, adaptability, and a deep understanding of branding. In 2002, he co-founded In4mation, a brand that blended surf, skate, and streetwear culture, quickly gaining global recognition. Over the years, he honed his expertise in finance, marketing, design, production, and retail, learning firsthand how to build and sustain a successful brand.
His experience with In4mation opened doors to various other ventures, including Vertra Suncare, Wet Swimsuits, Dead Slow Garage, Kelsen Products, and business development for QMI, a Taiwanese company. These opportunities expanded his knowledge of product development, international markets, and creative strategy.
With this extensive background, Jun transitioned into his role as Creative Director for Vast Clothing, bringing his years of experience in brand storytelling, product innovation, and global market strategy to the company. Based in Taiwan, Los Angeles, and Honolulu, he has helped shape Vast’s creative direction, ensuring that its designs resonate with both surf culture and contemporary fashion trends.
Currently, alongside his work at Vast, Jun is focusing on building Junxjo as a standalone brand through meaningful collaborations with artists, designers, and brands he admires. His ongoing projects, including a photography book, jewelry collaborations, and limited-edition apparel and surfboard collections, reflect his commitment to creative storytelling and organic brand development.
