“California is the jewel,” says Matt Lyon, founder and president at HydraPak and board chair of the California Outdoor Recreation Partnership (CORP), a newly formed organization that advocates on behalf of the outdoor recreation industry in the Golden State.
“It’s the biggest state in terms of population size, it’s the biggest outdoor recreation economy, and if we want to see [an office of outdoor recreation] happen anywhere, we want to see it happen in California.”
California’s outdoor industry leaders aren’t the only voices standing up in support of an office of outdoor recreation. The California Outdoor Engagement Coalition (COEC) has partnered with CORP and Outdoor Industry Association to see this office come to fruition to further the goal of equitable access to the outdoors.
