For the past 30 years, the surf industry has rallied together in unity to support our oceans through the SIMA Environmental Fund’s Waterman’s gala event. As a collective industry, we have raised more than $8 million to fuel grants for some of the most impactful environmental organizations working hard to protect our oceans, beaches and waves.
Due to the COVID-19 pandemic, Waterman’s will not take place this year making it the first time in 30 years that the event won’t be held. However, the surf industry cannot afford to skip a year in raising money to protect our oceans and secure the future of surfers around the globe – and THE very livelihood of our businesses. It has become especially clear during this pandemic just how important the oceans and beaches are to the physical and mental well-being for so many people.
Join Us in Making a Difference!
Based on our ongoing dedication to the oceans, SIMA is launching a special campaign for SIMA members and friends of SIMA called:
– Clean Oceans For Surf Campaign –
All SIMA members are invited to join us on the weekend of
August 28-30, 2020
(the weekend that Waterman’s would have been held)
by committing *10% of proceeds from your brand’s e-commerce sales
over that weekend to the SIMA Environmental Fund, so that grants
can be written to our ocean environment beneficiaries
ALL funds that your brand raises and donates to the SIMA Environmental Fund will go to support key non-profit groups (see list below) and the vital work they do to keep our oceans clean, beaches open and surf breaks protected. And 100% of your donated funds are tax deductible!
How to Join Us…
Participating in the Clean Oceans For Surf campaign is easy. Just send an email to Sean Smith (sean@sima.com) saying that you’re committed to joining the campaign to be held August 28-30.
We will then send you assets for your brand to use to promote the campaign to customers visiting your e-commerce site. You’ll be telling your customers that your brand cares about the health of the world’s oceans and that you are inviting them to be part of the solution.
In addition, SIMA is asking all of our beneficiaries to promote the Clean Oceans For Surf campaign details with their donors and followers. Your brand and brand’s website address will be shared with thousands of potential customers who care about the oceans, and they will be encouraged to shop with these brands the weekend of August 28-30.
We hope that you will join us this year in supporting and protecting our industry’s most precious resource – the ocean. Email us by Monday, August 24 (sean@sima.com) and let us know that your brand is committed to the 2020 Clean Oceans For Surf campaign and committed to donating *10% of e-commerce sales from the weekend of August 28-30. Thank you!
Paul Naude, President
SIMA Environmental Fund
*If your brand would prefer to commit to a donation amount with a max ceiling, rather than a straight 10%, please contact Sean Smith at sean@sima.com or 949.637.3782. We are excited to have you join this important campaign to protect our oceans!
