Outdoor Retailer presents two free upcoming webinars. On Tuesday, October 6, 2020, at 12 p.m. ET, join Patagonia, Supertex and ProColombia to learn about the benefits of sustainable and ethical manufacturing practices. On Wednesday, October 7, 2020, at 2 p.m. ET, Lexer will discuss how key brands – Black Diamond, Mountain Khakis, Rip Curl, and Spyder – utilize customer data to improve marketing programs. More info below and here.
Sustainable Development & Ethical Practices within the Colombian Industry
- Date: Tuesday, October 6
- Time: 12 p.m. ET (9 a.m. PT)
- Learn more and register here.
Dive deep into sustainability and ethical practices from a top sports + outdoor factory from Colombia as well as learn from an experienced iconic U.S. brand. With key points such us duty free, flexible minimums, similar time zones and competitive lead times, Colombia is a great sourcing option in this hemisphere.
Speakers:
Cara Chacon
Vice President, Social and Environmental Responsibility, Patagonia
Adriana Duque
BU Manager, Supertex
Juliana Villegas
Exports VP, ProColombia
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Practical Ways Black Diamond, Mountain Khakis, Rip Curl, and Spyder Use a Customer Data Platform to Understand Their Customers and Boost Marketing Performance
- Date: Wednesday, October 7
- Time: 2 p.m. ET (11 a.m. PT)
- Learn more and register here.
The retail industry has experienced significant change in 2020. In such a time, focus on the customer is paramount to adapt and thrive through the changes. Lexer’s President David Chinn shares practical examples of how outdoor brands and retailers are using customer data to gain insights and inform activities to boost performance at all stages of the customer lifecycle.
Speaker:
David Chinn
President and Founder of Lexer’s North America Business and Global CMO
