Year in Review: Remembering Those the Industry Lost in 2023
SES remembers DC Shoes Co-founder Ken Block, Ocean Pacific’s Jim Jenks, Chick’s Sporting Goods’ Jim Chick, Will Howard…
News December 15, 2023
Latest In: Dragon Alliance
Dragon Alliance Adds Two New Styles to Upcycled Collection
Each Dragon Upcycled frame is made using the waste of five plastic bottles.
Press Releases March 23, 2021
Dragon Alliance Introduces Refreshed Brand Identity
New fall campaign embodies bold, new direction, featuring Dragon’s world class athletes.
Press Releases September 5, 2018
Dragon partners with Crown Sports United
Dragon Alliance announced a partnership agreement with Crown Sports United (Crown Sports) for U.S. Ski and Snowboard Association…
News February 20, 2015
Dragon showcases Danny Davis signature goggle
SoCal-based eyewear innovators Dragon Alliance proudly announce the release of the Danny Davis Signature NFXS goggle.
News January 6, 2015
Noi Kaulukukui named Northern California sales rep for Dragon
Dragon Alliance is happy to announce the addition of Noi Kaulukukui to its sales force.
News September 23, 2014
Mike Erwin to head up Dragon sales in Southern California
Dragon Alliance is very excited to announce the addition of Mike Erwin to the sales team.
News September 9, 2014
Dragon Alliance welcomes surfer Alejo Muniz
Press release: Carlsbad, CA (January 28, 2014) - Dragon Alliance is proud to announce Alejo Muniz as the…
News January 28, 2014
Dragon CEO on business trends
A talk with Will Howard about how Dragon Alliance is performing two years after its separation from Oakley.
News May 13, 2013
