Outerknown Targets Surf Specialty with New Wholesale Plan
Outerknown is revamping its wholesale strategy to focus on the surf channel as it looks to take advantage…
News March 4, 2025
Latest In: Dylan Slater
Rip Curl Exec Diem Culley Named COO of Outerknown, Firewire, and Slater Designs
In his new expanded role as CEO of Outerknown, Firewire Surfboards and Slater Designs, Dylan Slater just made…
News June 20, 2024
Dylan Slater Tapped to Lead New Holding Company for Outerknown, Firewire, Slater Designs
The new ownership allows the brands to share resources and take a “fresh approach” to the surf market,…
News May 1, 2024
Firewire Surfboards and Slater Designs Appoints Ben Hope as General Manager – Australia, New Zealand
Hope joins Firewire and Slater Designs following nearly two decades at Billabong and the Boardriders group.
Press Releases April 27, 2024
Firewire Surfboards Announces Launch of FIREWIRE FLEETS
The global premium surfboard rental program will offer a varied assortment of current Firewire and Slater Designs models.
Press Releases January 11, 2024
Rip Curl’s Dylan Slater Named Firewire CEO
Rip Curl North America President Dylan Slater, a key member of the global Rip Curl leadership team, is…
News January 26, 2023
Looking Forward, Looking Back
We spoke with Derek O’Neill of Stokehouse Europe, Dylan Slater of Rip Curl, Todd Hymel of Liberated Brands,…
News January 3, 2023
Paul Harvey Departs From Rip Curl
Well-known industry sales executive Paul Harvey has departed Rip Curl. We have comments from Paul and Rip Curl…
News October 7, 2022
Rip Curl President on New San Clemente Office and Wetsuit Demand
We get a Rip Curl update from North America President Dylan Slater.
News February 2, 2021
