Latest In: Electric

ELECTRIC JASON MOMOA LS A

Electric Announces New Jason Momoa Collection

The actor and activist helped design eyewear styles that embody his passion for sustainability, Polynesian culture, and vintage…

Press Releases March 8, 2022
ELECTRIC JASON MOMOA LS B

Electric Announces the Jason Momoa Collection

The signature series of eyewear was designed with actor and activist Jason Momoa.

Press Releases December 2, 2021
EE14001603 0000 L 9a6e39ae 0c41 4c98 8ee8 f619a04be3c8

Electric Joins Liberated Brands Europe

Liberated Brands, the operating company for Volcom, has made several interesting moves of late.

News July 15, 2021
Electric JJF Kleveland4

Big Changes Come to Electric

The sunglass and eyewear company has a new majority owner and a change in leadership at the top.

News November 9, 2020
Untitled

Electric Partners with Surf Ranch

Electric will outfit the Surf Ranch staff with eyewear protection for their long working days at Surf Ranch.

Press Releases February 24, 2020
shopEatSurf crowd tier1 volcom

Electric Lands Volcom License for Eyewear and Goggles

Volcom owner Authentic Brands Group picks Electric to help move Volcom into a new category.

News November 18, 2019
Electric JJF12 Portrait H

Electric Releases Its Newest Sunglasses

Electric worked with John John Florence on the JJF12.

Press Releases October 15, 2019
Screen Shot 2019 06 14 at 2.21.09 PM

Justin Bishop Joins Electric

The California based eyewear brand announces a new partnership with the Las Vegas skateboarder,

Press Releases June 14, 2019
Screen Shot 2019 03 06 at 10.23.03 AM

Electric Hires Terry Claudio

Action sports veteran to oversee Northern Florida territory as the brand’s new area rep.

Press Releases March 6, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series