Latest In: Larry Witt

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Hydro Flask Launches Category-First Water Bottle Trade-In Program in the US

The program ignites the brand’s long-term sustainability effort to create a circular product lifecycle.

Press Releases March 15, 2023
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Hydro Flask Announces Sustainability Improvements and GHG Emissions Goals

The brand rolls out new FSC-certified packaging and aims to cut emissions by appx. 46% by 2030.

Press Releases August 12, 2022
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Hydro Flask Receives U.S. ITC General Exclusion Order to Combat Counterfeiting

The order issued by the ITC prohibits the illegal importation of counterfeit Hydro Flask products into the country.

Press Releases May 10, 2022
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Hydro Flask Announces ITC Filing to Combat Counterfeiting

The filing aims to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States. 

Press Releases August 3, 2020
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World Surf League and Hydro Flask Expand Global Partnership

Growing partnership sees Hydro Flask activate in Australia and Europe.

Press Releases February 18, 2020
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Helen of Troy Promotes Mike Wallenfels

The industry veteran will lead domestic and global sales for OXO and Hydro Flask in newly created role.

Press Releases June 13, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series