Latest In: VISSLA

Outdoor and surf brands and retailers react to tariffs

“There’s No Way This Can Last”: Surf and Outdoor Industry on New Tariffs

From price increases to cost-cutting, leaders at Vissla, Eagle Creek, La Jolla Group, and more grapple with how…

News April 4, 2025
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Vissla Partners with Florence Marine X on WSL Finals Apparel

The brands announce partnership as official apparel sponsors of the 2024 Lexus WSL Finals.

Press Releases September 5, 2024
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Vissla Unveils Natural Seas Wetsuit Collection

The wetsuits are 100% neoprene-free, setting a new standard in eco-friendly surf gear.

Press Releases June 22, 2024

SIMA’s Surfscape Draws Core, Crowds to Huntington Beach

The second annual event brought out brands such as Vissla, AVVA, AIPA, O’Neill, Jetty and Rip Curl for…

News April 29, 2024

WSL Deal with Lexus Continues Bid to Diversify Revenue Streams 

WSL Chief Revenue Officer Cherie Cohen on the first-ever partnership with Lexus, the opportunity in media partners such…

News January 19, 2024
VISSLA NEW SEAS V ZIP BLACK LOW

Vissla Releases New Seas V-Zip Wetsuit 

The V-Zip complete closure prevents flushing and provides a high range of motion in the shoulders

Press Releases October 19, 2023
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Paul Naude and Bob Hurley on Their New Alliance

Vissla CEO Paul Naude and Hurley Founder Bob Hurley, who is no longer involved in this namesake brand…

News September 6, 2023

Industry Moves to Support Maui Workers, Assess Damages from Fires

Many brands and retailers reached Wednesday were shocked by the fire’s destruction as those on the mainland figured…

News August 10, 2023

Paul Naude: Dior x Vissla Collab “Good for the Surf Industry”

The wetsuit collaboration marks the first time Vissla has worked with a couture brand as the two look…

News May 17, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series