Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?
At a time when some of the industry’s biggest brands have struggled to thrive even before tariff turmoil,…
Executive Edition May 12, 2025
Latest In: Surf
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
News May 9, 2025
Wanted: Young Leaders to Watch Submissions
We are looking for team members who are 40 years old or younger and are making a positive…
News May 9, 2025
New Quiksilver, Billabong Licensee in Australia Details Go Forward Plan
Caprice Australia CEO Paul Cannon tells SESO why the consumer goods company wanted to license the former Boardriders…
News April 30, 2025
VF Corp. Confirms 400 Layoffs Across Several Brands and Regions
Update: The widespread workforce reduction, including 82 employees at Vans, is part of the company's efforts to return…
News April 30, 2025
Island Water Sports Expands in South Florida
Co-owner Cheyne Cottrell shares why IWS is expanding even in an uncertain economy, how this store will be…
News April 29, 2025
Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs
Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand…
News April 28, 2025
Cancelled Orders, Paused Production, Lost Accounts: Small Businesses Navigate Trade Wars
Outdoor Element Co-Founder Mike Mojica and Malvados CEO Jen Rainnie share details about how new tariffs are impacting…
News April 28, 2025
Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court
SESO listened to the court hearing today and we have details about the buyers and sale price, if…
Executive Edition April 24, 2025
Five Questions: Marsh Wear Founder Logan Roberts
Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in…
News April 22, 2025
Delivery of Fall Goods Grows Murky with Tariff Standoff
Brands are pausing shipments from China hoping the tariff dispute will be resolved as they scramble to remerchandise…
Executive Edition April 18, 2025
