Latest In: Surf

SportsBasement collage update 1

High-Volume Account Sports Basement Moves into Southern California

One of the snow industry’s biggest accounts by volume is opening a 80,000-square-foot store in Southern California and…

Executive Edition October 18, 2022
McPherson 220908 RipCurl Party 4558

Rip Curl Shows Growth in All Channels

Lots of details about Rip Curl's full year results, including a big surge in wholesale, how women's performed…

Executive Edition September 21, 2022
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RVCA Launches Wetsuits

We talk with Global GM David Brooks to find out how RVCA is approaching this new brand initiative.

News July 20, 2022
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BC Owner on Snow Season, Sales Trends and Inventory

Company Owner Bruce Cromartie answered some questions for us about how the snow season turned out, including what…

Executive Edition June 23, 2022
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European Wetsuit Brand Looks to Make Mark in U.S.

Manera grew out of the French kite, wing, and foil hardgoods company F-One. SES talks with Manera founder…

Executive Edition June 1, 2022
volcom

Volcom Partners with Selina to Build a New Surf Community

Volcom partners with a global experiential hospitality company to launch Selina x Volcom Surf Club.

News November 3, 2021
Mami Wata AW21 Made in Africa Hoody

Mami Wata Launches in the U.S.

The brand, co-founded by Selema Masekela and made in Africa, is a surf lifestyle brand with a genderless,…

News October 15, 2021
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Cleanline Surf in Sweet Spot of Current Sales Trends

With a robust online business and a specialty in wetsuits, Cleanline Surf in Oregon is striving to keep…

News January 29, 2021
Billabong AI Forver collection

Marketing the Billabong Pipe Masters During the Pandemic

We asked Billabong VP of Men’s Global Marketing Evan Slater how Billabong is adjusting the marketing around the…

News December 7, 2020
ChannelIsland BrittMerrick

Employees of Channel Islands Surfboards to Buy Company From Burton

Britt Merrick, senior members of the Channel Islands management team, employees and teamriders, are acquiring the brand from…

News November 24, 2020
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Brands Weigh In on Wetsuit Surge

What wetsuit companies are seeing around the world, plus details about sales at core stores.

Executive Edition November 11, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series