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Revolutionizing Outdoor Retailer: How OR Is Evolving to Meet the Needs of Exhibitors and Retailers
OR Marketing Manager Joe Wilkinson shares details about the new Wild Reach content creator initiative and the show’s goals for the hosted buyer program.
News February 17, 2026Surf Expo Taps Matt Yates for New Sponsorship and Sales Role
The new role is designed to expand opportunities for show exhibitors and other companies across the coastal lifestyle, surf, gift, and active outdoor space.
News February 13, 2026Chubbies Expands into Women’s Swim with Cheekies
One of the top-performing men's swim brands over the past several years is moving into women's swim, and Dick's Sporting Goods is the initial wholesale partner for the launch.
News February 13, 2026Birkenstock Shares Wholesale Growth Plans as Q1 Revenue Jumps 18%
In-person shopping drove B2B sales growth to outpace DTC in the first quarter ended Dec. 31.
News February 12, 2026‘Worst Season in Decades’: Western Snow Retailers on This Year’s Drought
Snow is at historic lows in Colorado, Utah, Washington and beyond. Specialty retailers share what they’d like to see change with the "broken" pre-book model as climate change shortens winters.
News February 11, 2026Companies Launch Myriad AI Products for Retailers and Brands at NRF 2026
From the warehouse floor to the retail floor, from merchandising to supply chain, we have a sampling of some of the AI retail-related products that companies debuted on the show…
News February 10, 2026Eddie Bauer Retail Initiates Chapter 11 Process, Seeks Buyer
Eddie Bauer's retail operator will begin liquidating sales at its more than 180 locations in Canada and the U.S. and winding down some stores as it looks for a buyer.
News February 9, 2026Corrected – Jack’s Surfboards: Three of the Top 10 Brands Are Not Surf Brands
Three of the Top 10 selling brands at Jack's in men's and the top selling brand in women's have nothing to do with surf at arguably the most influential surf…
News February 5, 2026

















