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Executive Edition
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How AI Is Changing Shopping, and How Retailers Are Responding
Retailers and experts shared their insights on how to capture more online shoppers as their behaviors shift in the age of artificial intelligence.
Executive Edition February 5, 2026Ongoing U.S. Challenges Dampen Columbia Sportswear’s Full-Year Results
Columbia CEO Tim Boyle commented on tariffs and how the rumored Eddie Bauer retail bankruptcy could impact the company as the Columbia brand reported modest gains and Mountain Hardwear, Sorel…
News February 4, 2026Outdoor Retailer Announces Content Creator Program for August Show
The Wild Reach Initiative will bring 150 content creators with an outdoor focus to the show to produce unscripted content from the trade show floor.
News February 4, 2026Zumiez 100k: Where Recognition, Competition, and Culture Collide
Zumiez's annual 100k celebration is not your usual corporate recognition retreat. We take a deep dive into how 700-plus door Zumiez uses the over-the-top party, in addition to extensive teaching…
News February 3, 2026Rip Curl, Oboz Parent Shares Holiday Results, Turnaround Update
Sales at Rip Curl, Oboz and Kathmandu increased in the first five months of fiscal 2026, according to KMD Brands.
News February 2, 2026Strong U.S. Demand for HOKA and UGG Drive Record Results at Deckers Brands
Tariffs had less of an impact on third-quarter results than expected as both DTC and wholesale sales grew at HOKA and UGG.
News January 30, 2026Columbia Sportswear Targets Super Bowl Fans with Bear Poop Beer
The beer, aimed to bring "a taste of the outdoors" to sports fans stuck inside, is part of Columbia's head-turning new marketing strategy.
News January 28, 2026Can Vans Make A Comeback? Specialty Retailers Weigh In
VF executives pointed to a few bright spots in the business in Q3. We wanted to find out what is happening with Vans on the ground, so SESO checked in…
Executive Edition January 28, 2026The North Face and Vans Parent Reports Revenue Growth, Driven by Americas
A strong holiday season, ecommerce and Americas drove better-than-expected results at VF Corp. TNF and Timberland reported growth while Vans' turnaround is still in progress.
News January 28, 2026

















